
I have been juicing fresh beetroot for many years so I know the taste and effort required to make beetroot juice. Other reviewers commented on the taste of the powder dissolved in water; Many say they think it tastes like dirt. In fact, this powder dissolved in water has a much milder taste than fresh beetroot juice. And it's much easier to cook. Having used this product for about a year I find it very good. I recommend it. Update: In response to another question - where do the beets come from - I emailed the company. According to Peak Performance, the beets go to India and Egypt and are then processed here. In my opinion, getting turnips from India or Egypt is probably just as good, and maybe better, than getting them from Bakersfield.

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