The ability to use multiple tools like Excel, Power BI & QlikView all in one place which makes it easy when you are trying do several things at once (like reporting).
It's not free software so if your budget doesn't allow this then don’t go with dynamicaction as there cheaper alternatives exist - such has Tableau or power bi that provide most of what they offer out-of box but aren' I like that it's easy to use, has all of my favorite features (including custom reports), and can be used in conjunction with other apps/tools as well. The cost could potentially deter some users from using this software if they are looking at lower-cost options or free solutions out there. We've been able to track our store sales trends very easily since implementing DA into one area we were previously unable to do so effectively.