Some find it unnecessary to spend so much on a key holder. But I'm so fed up with my keys scratching everything in my purse or lugging around a metal ball. I can attach 3 keys (2 house keys, 1 postal key), the gym and grocery store membership badges just hang on a metal ring. My car key has a separate leather case. This key organizer packs much more conveniently into a back pocket and is small enough to fit in a small purse. Likewise! Leather neither feels nor looks cheap. Since then it hasn't scratched and feels buttery soft. I showed it to my friend who scoffed at the idea of spending so much money on a key organizer but after he saw me using it he gave up and bought mine too because it fits in his pocket easily fits and the keys are not noticeable everywhere.
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