I like how it helps me find my best performing content in each category as well as where people are dropping off so i can improve there experience or maybe help them navigate better! It’s also very helpful for finding which keywords perform really well because we have many competitors who do not track their data properly leading us to miss out big time with potential leads or sales if they were tracked correctly!! We had never been able to get this information before now but after using concura we managed to spot some massive opportunities within our business without even knowing about them previously!