I enjoy that it's simple to use, easy to navigate and has a lot of useful information about the different types of insurance policies. It's not as comprehensive as other lead generation platforms, but it does provide a good overview of your options. The tool is free to use, but there are some limitations on the amount of data you can upload. The platform also lacks a call tracking feature which would be beneficial. For small businesses without a huge marketing budget, this tool provides a great way to collect contact details.