I like how easy it was for our staff to set up, even with no technical experience. Even when we have some tech guys in house they had great difficulty setting this system up without help from someone who knows what they are doing! But it's working very well, no problems or issues so far as of yet - maybe once there were more orders coming into Amazon (we do mostly small items). Our shop used to be at Etsy but now all sales via amazon which has been really good since then. Also makes customer shopping easier because you can place an order with them anywhere. I like how easy it was to set up my store, and how intuitive everything is. The only downside is that sometimes it can be difficult to know what features are available for you to use. I would recommend this to any business owner who wants an easy way to manage their online store. It allows me to log in to my store from anywhere with ease. This has helped my business grow!