I like that it has several different views so we can see things from many angles at once (which helps with our analysis).
The price point makes this product accessible by most companies who need these types tools but do not have large budgets as well! There are some minor quirks here &there which could be improved upon if they were addressed - such improvements would make us want use them even further than already might happen otherwise :) We're solving problems related specifically around sales force automation using Salesforce Data Tools along side other applications/data sources including SQL Server databases via ODBC connections etc., allowing users access through various devices while also providing reports specific towards their needs within SFDC itself.