The best thing about google ads is its real time reporting which helps me in making changes as per my needs at any point of times without wasting much effort or cost involved for it! I feel like there are some features missing but i am sure they will add those soon enough since this platform has been around long now so must be good by then!! Nothing really bad here.. just try out once if you have nothing else better going with than adwords/adsense. Real Time Reporting - This feature allows us monitor our campaigns very closely throughout day's end up till next morning before we make decisions regarding future plans etc.,.