I have an Etsy shop (theeblackwidowbabe) and this printer is an AMAZING money saver! I used to spend almost $80 on ink for my printer every TWO WEEKS and it definitely adds up. I finally decided to upgrade to a thermal printer to eliminate those costs, and it was pretty much the best cost-wise decision I've made for my business. It also helps that UPS (and I believe FEDEX) provide companies with free shipping labels (there are LOTS of them :) - check this out to save on other costs). It's pretty easy to set up and I love that it comes with a label holder (it holds either a roll or a stack). This may seem like a big upfront payment, but if you're a business owner, think about the price and the amount of money you'll be saving in the long run. You'll be wondering why it took so long to buy a thermal printer haha. The printer is NOT wireless (bluetooth capable) so you'll need to connect it to your computer via USB (shouldn't be a problem. If so, look for a hub with multiple USB ports). Overall, it's a pretty solid choice over the Rollo and Dymo 4xl, as it's cheaper and has similar specs.
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