The best part of semrsht was its ability to do competitor research in an extremely easy way, not just for my own business but also other businesses I'm working with at any given time (such as clients).
It's hard sometimes because it can be difficult getting some information that you need from them - they tend towards being very general about their services/ features rather than specific ones which makes finding things tricky or even impossible when needed! Great tool if used correctly though there are times where we've got so much data coming through our pipeline each day / week etc then having all this info spread out over different tabs means sorting & analysing everything gets messy fast!! Make sure your account manager has good communication skills otherwise going back up one level may mean more work down below instead of less hassle overall! Using SEMRUSH enables me see what competitors have been doing.