It’s easy to set up posts and it has great analytics for how many times each post is shared and what keywords are pulling in the most traffic. I like that I can edit my posts easily and quickly. The dashboard has become so clunky over time (you now have to open multiple tabs to get to certain things). Sometimes when you go into your dashboard it takes a while to load, meaning you have to wait before editing or replying to comments. It's been very helpful for reaching out to guest posting opportunities, tracking links and engagements.