The ease of use is what I like most about this software! There are so many different options that it's easy to find out how your customers react to various offers in order for you to target those people who have shown interest towards them previously. It helps me keep track of my clients' promotions as well as their activities within each promotion or offer (i.e., clicks/sales through). And being able to see reports regarding all these things with just one click makes managing everything easier than ever before. Sometimes certain features can be difficult at first. But once familiarized with using the system more often, they become much less complicated. In addition there isn't anything really negative i dislike about this program because nothing comes to mind right now :) If any feature were not present, then maybe we could talk about improvements though :P As mentioned above, some functions may seem very complex upon initial usage but after doing it enough times - such as searching specific data from several lists-.