The ability for our team at M&R Marketing Group (MRM)to use this tool in conjunction with other tools like Google Analytics was awesome! Nothing as much yet but I am sure it will be great once we get everything set up correctly - which should not take long considering how intuitive they make these programs seem through tutorials/examples provided by them throughout your trial period!! If you are looking into using an analytics platform that is easy enought o navigate without having too many technical skills then go ahead & give hitpath product some serious thought. We have been able solve problems suchas data collection from multiple sources within one system allowing us access via mobile devices or computers easily so far no issues what-so ever. !