The platform has been very easy for our team to use - it's intuitive in design allowing us users who are not developers but do understand web dev (like myself) be able to perform tasks that would otherwise require coding knowledge! One of my favourite features is being able to link up Google Sheets so I can create test plans quickly without having to download data from sources like Unbounce etc which takes time and also means more code writing when developing tests). It could definitely improve usability if there was an interface between pages such as sharing analytics across platforms within one account rather than logging out then back again once logged in e.g. using cookies/session management. We're solving issues around lead flow by enabling customers for whom email leads aren't engaging enough to convert via other channels - hence why they come onto the website initially before contacting someone else.