I like how easy it is to set up campaigns, scheduling them into future years as well! As far as my personal opinion goes-it's very basic but works great if you need something that can get your marketing off of ground right away without too much headache. It does not give me any suggestions about which way should i go with this software/product so overall its pretty good tool in terms of price range etc.-but they could do better by adding more features at higher rates. We are able to manage our customer data easily using this platform along with creating reports from all activity done within their accounts.