The ability for me to customize what I want my assistant to do, as opposed of just having it follow preconfigured steps makes this solution unique from other solutions in its class. It's also very easy to use (and understand). There are some features that may be more intuitive than others, but we've gotten used to them over time. We're solving our problem by automating repetitive manual tasks using software. The ease of use, it's ability for me as an individual user with limited technical expertise (and I have none)to get up & running quickly - even from scratch! As stated in other reviews there are many configuration options that can be confusing at first but once you understand them they become easy peasy lemon squeezy :) It has saved us significant time by providing automated workflows which would otherwise require manual intervention or additional software licences/support costs etc..