Review on Awario by Daron Ellis

We use awario to get real time analytics of our website content - we have set up alerts for keywords in order to be alerted immediately when certain words are used or mentioned about us! This has been very useful so far as it helps me keep my finger always close enough to keyboard :). The only thing I dislike at this moment would maybe not being able to customize what metrics/analytics should trigger an alert (which could mean more work) but all things considered overall really good product! Great platform if yo want something easy to understand without much configuration required :) Currently using it mainly just by tracking keyword usage via some rules setup before hand which allows me quickly see how relevant they actually were towards achieving business goals. Have also realized great benefit from having visibility into competitor's activities too! Realizing new ways i can utilize their services even better than initially expected due to quick insights gained through these platforms!!