I purchased this product after finding it on the Target website. Having worn braces for 5 years as a teenager, I have always strived to have "perfect" teeth. I've used bleach sticks, toothpaste, bleach strips, and baking soda. None of these seem to have the same effect as the product. After 4 applications I can already see a big difference in the color of my teeth. The taste isn't bad - I usually brush with it first and then brush with regular toothpaste. I use two different toothbrushes because it ruins your toothbrush. It doesn't scratch and rinses off easily. The container isn't big, but you don't have to use a ton to get the result you want. At this rate I estimate it will last at least 6 months if not more if I brush my teeth twice a day. I look forward to seeing how the product continues to perform.
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