I like how it is very customizable for different types of publications (magazines or newspapers). It also has an excellent support team to help you out when needed! The only thing i don't really enjoy about arc is their pricing structure which can be quite expensive if not used in moderation with other software products from similar companies such as Adobe InDesign CC/CS6 etc. If you want just one program to use then this would fit your bill perfectly since there are so many things they offer - but do keep your options open because once again it's pricey compared to others. We have been able to create multiple formats at work using this product without having to pay extra fees each time we need another format created. This allows us to save money over buying separate programs everytime we need something new. Also being able to publish articles online through our website easily makes this tool useful too!