I like how we are able to create different types of campaigns for our clients that include PPC (pay per click), display ads with retargeting capabilities as well as traditional banner advertisement placements which have been proven effective over time by many companies around us! We also use this platform when creating landing pages so they can be optimized accordingly too! Nothing really at all but it's an excellent tool overall if you're looking into using one online or offline, just make sure your account is up-to date first before starting any projects/campaigns otherwise there may come some issues along way haha :).