Review on MADS by Alex Ferry

I like that we are able to use our own data sources as well as their platform. It's easy to integrate into our system using APIs, so it's not always the other way around. We do not have as many options for customizing ads than we would like, but we can work with them directly to get what we need. They don't offer much in the way of support or training, so it's important to understand how to setup your account properly. If you're looking for a tool that allows you to use your own data sources, then this is probably the best option available. We use it to power our ad targeting, as well as our website optimization. We've been able to increase revenue by over 10% without increasing spend. We also see a decrease in CPC (cost per click) when using MADS.