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MADS Review

2

Β·

Very good

Revainrating 4.5 out of 5Β Β 
RatingΒ 
4.5
Digital Advertising, Publisher Ad Management

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Description of MADS

MADS is a technology company offering ad serving solutions.

Reviews

Global ratings 2
  • 5
    1
  • 4
    1
  • 3
    0
  • 2
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  • 1
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Type of review

Revainrating 4 out of 5

Online Advertising Tool With Excellent User Behavior Tracking

The best thing about madas platform was its ability to track users behavior in real time, it helped us find out which ads are performing well with our audience so that we can optimize them accordingly without having any data issues at all. I don't think there's anything bad i could say except for their pricing model - they charge you per impression/click rather than CPM (which would have been more fair). If your looking into online advertising then go ahead! We were able solve many of problems…

Pros
  • The best thing about madas platform is that it helps you track user behavior and find out which ads are performing better for your audience
Cons
  • The pricing model of madas is not really fair as it charges you per impression/click rather than CPM (which would have been more fair)

Revainrating 5 out of 5

Great integration and reporting capabilities

I like that we are able to use our own data sources as well as their platform. It's easy to integrate into our system using APIs, so it's not always the other way around. We do not have as many options for customizing ads than we would like, but we can work with them directly to get what we need. They don't offer much in the way of support or training, so it's important to understand how to setup your account properly. If you're looking for a tool that allows you to use your own data sources…

Pros
  • The ability to create dynamic audiences makes Ads Manager extremely powerful particularly since they allow me access via API call instead having an external solution running offsite which was expensive! My clients now trust us more because all these things run through my servers & analytics package allowing greater transparency throughout every step from buy decision thru tracking conversion/acquisition metrics etc
Cons
  • So-so