The best thing about madas platform was its ability to track users behavior in real time, it helped us find out which ads are performing well with our audience so that we can optimize them accordingly without having any data issues at all. I don't think there's anything bad i could say except for their pricing model - they charge you per impression/click rather than CPM (which would have been more fair). If your looking into online advertising then go ahead! We were able solve many of problems related to tracking user behaviour through this tool like what keywords people search when visiting certain websites etc..
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