The ability to create campaigns in minutes, instead of hours/days is very useful. It's easy to use for beginners as well as advanced users. The interface can be a little confusing at first but it's not difficult to learn. This software has helped us save time and money by creating advertisements that get results for our business! We have been able to target customers that are interested in certain products or services we provide. Also, I love how I was able to set up automatic campaigns using a schedule so that I don't have to worry about it! I hope there will be more features added overtime! Specles has enabled us to reach new customers while saving time. The benefits include being able to target specific customers with ads that are relevant to their needs. We have also saved some money because this software allows us to target customers who might spend more than others.