I like it because of its ease of integration and user friendly interface which is easy to understand by newbies too. There are many features available but sometimes we feel confuses due how different they look at first glance. If you have small business then this would be an ideal choice as there's no need much time required and also free version allows us to test run with limited data. We can easily import our customer list from mail chpmp into shopifly using CSV file format & export them back again when needed so as not to lose any contact details.