The creativity of their work is amazing! I have worked with them in many different ways over my time at K-Swiss, including product development projects - which was quite fun since they are very hands off when it comes down to executing designs or prototypes themselves (as long as you provide good direction). They're also great about getting feedback from clients early & often so that we can make changes before moving forward too far along without knowing what customers think first hand would be an excellent quality overall if working w/them again :D.