The ability to pull the data that is required to make effective decisions. The ease of understanding and creating the reports required. The overall support is excellent but I find the team in India sometimes needs to work hard to get what they want. I have used other tools and even other products from Salesforce. I can compare and contrast what they have to offer, but at the end of the day, the most important thing for me is the support the company is able to offer. I can quickly and easily create the reports required to make informed decisions regarding my organization. The most useful part about this software is that it gives you all the tools needed to make a report. It's also very intuitive and easy to use. If you're looking for an easy to use tool to do your reports, you should definitely check out ranet. I like how simple it is to get started with. Ranet has given me everything I need to make my organization more efficient.