My review may be premature, I've only used it once, but I like the result based on what I've tried. I've watched purple shampoo videos and a lot of people use them in different ways; Some use it on dry hair and others usually use it as a shampoo. Using it on dry hair supposedly makes it stronger and I was afraid my hair would turn purple so I used it on wet hair like a regular shampoo. I let it sit for five minutes and here is the result. Left before, right after. It's a very subtle difference, but it's there. I think I'll leave it longer next time. The only relative negative is that once dry, it feels like you haven't washed the entire product, although I definitely did wash it all off. I used my regular conditioner, Biolage, to be honest, so maybe that was the result of that combination.
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