My husband sorts boots and shoes quickly. He's on his feet a lot in different terrains. It also has a slightly high arch that causes a lot of pain when souls are broken. We have tried so many different insoles and shoe brands with no success. Finally he looked desperately at what Bear Grylls was wearing. We're not celebrity fanatics, just down to earth folks, and the pragmatic thought was that if Bear gets lucky with the brand/style with all its forays into weather and landscape variations, it's worth a try. That's how we knew it was them! So far, a few months later, these are my husband's favorites! He still changes shoes from time to time depending on the activity, but it's comfort that he values and chooses first and foremost.