Review on MimoLex by Kevin Mariappan

I like that you can easily create campaigns with pre-defined segments which is great for targeting specific audiences or creating new ones as needed without having any coding knowledge required! The UI could be improved by adding better color options in some of their templates (i'm looking at YOU "Moms"!). It's not too easy initially but once it gets set up all should work well together - just make sure your email provider allows this kind of integration otherwise there will likely have issues getting everything working smoothly when sending out emails from within an app vs using other tools/methods such us Mailchimp etc.. A good fit if one wants something simple yet powerful enough so they don't need more than 1 person managing each campaign while still being able tto customize exactly what works best per client needs & budget restrictions!!