I like their approach because it's so simple! They are not pushy at all about selling anything or pushing you in any direction - just ask questions if necessary (and there will be many), then let your imagination go wild with what could happen here!! The concept was unique but we did have issues getting everything from our initial pitch straight into production/execution as expected by us both; however this didn't stop me enjoying my experience very much indeed.
It would benefit anyone looking for fresh thinking & new experiences within fashion marketing communications who want something different than usual out of playtesting sessions etc., where people often get stuck working through 'a few options' rather trying open ended concepts which make testing such fun & interesting ways forward without being too complicated / overbearing :) The team at playlab are so friendly! They really make you feel like your there for any reason other than work or business related reasons (even if it's just because of their super cool vibe). I've gotten nothing but positive feedback from my experience with this group thus far--and we're only two weeks in!! We have been working together remotely during Covid19 which has given us all some much needed time off as well :D.