I have had this product for over 8 months and the cover has almost completely lost color. It's no longer the hot pink it used to be, but white or pale pink in various places. If you buy this or any other faux fur blanket I would buy a very light or white one so you don't have to worry too much about it fading in the sun. Otherwise the cover is very nice, comfortable, it's not that difficult to put on or adjust (photo is new vs old).
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