I like that it is an easy way for me as someone who has no marketing experience, but just wants great links in my niche website or blog posts! It's very simple so anyone can use this tool easily with little training required from their end (provided you have some basic understanding of SEO).
There are not many features yet available such as email automation which would be nice if there were more options out now than when we first started using them two months ago!! We've been able get quality blogger outreach done quickly without any issues at all since they offer free trials until your satisfied enough after seeing how well things work with each other before committing fully by purchasing credits/plans etc.. The amount paid per month isn't bad either considering what one gets compared against others services where price tags jump much higher depending upon plan purchased - plus being offered credit instead makes our monthly spend look better overall even though paying upfront saves us money over time due mainly.