To be honest I used to work for Philips Sonicare so I'm pretty picky about these things. Most non-branded picks don't seem quite right when compared to branded picks. This is usually because they use softer bristles that wear out faster and need to be replaced more often, killing your savings. These bristles are of pretty good quality. They're really different from the branded ones, but I don't think it's because they're softer. You feel they offer the same good cleanliness as the branded ones. However, I have yet to use them throughout their expected 3 month life cycle. If they don't last as long as the brand I will come back and update the review but so far I have no complaints.
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