My kittens got a taste and they liked it so much that we switched from another brand of food. They like this whole food more than the raw coated pellets they ate. It is comparable in price and quality to other food I have fed and I love that Earthborn has never had any criticism or issues with the food. In fact, initially I was arguing between this brand and another brand. The grain is decent, with a turkey flavor, which is good since many cat foods are chicken or fish based, especially wet kitten foods. I'm also considering their salmon food, but I hate switching foods when my pets like something, so I can just leave it as is and keep feeding them earthborn wet fish as a supplement. They love Earthborn wet food. Wet food smells strong because it's mackerel, but if you want something, your cat will go nuts because it's probably wet food. To be honest, I think most cats like their kibble too. The good thing is that most stores will return food if your pet doesn't like it because food brands come with a satisfaction guarantee.
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