I liked how easy it was for me as an admin of my account, to post ads that are relevant to what we sell in our business.
The reporting features were also very helpful! It is not difficult at all if you know where everything goes once logged into youtube using this software. You can customize almost every aspect about posting ads including time period which makes things easier than doing manually when creating new ad campaigns. This helped us get more views from people searching their needs within our product line.