I've been buying this product for many years and lately it's popped up out of the blue, probably just because of a rebrand. The new pump doesn't work very well so I'm not sure why the increase. Too bad because it does the job of cleaning without stripping. They used to sell twice the size as they do now for the same price of $25. If the product didn't do the job I wouldn't buy it again as the prices have gone up.
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