I like that it is easy to use, you can create your own surveys in several languages (Spanish, English, French). It's also very flexible with different types of questions (open ended or multiple choice) and even if there are more than one answer they give you all options so you don't have to guess which option was chosen by them. The only thing I dislike about this tool is that sometimes when it refreshes after filling out a survey it doesn't save it until you go back to it again, but other than that everything seems fine! Using Franklytics we were able to get an idea of our customers' needs quickly and easily without having to spend time creating our own questionnaire.