Totally changed from what it used to be. It's been a Dollar Tree deal for years, an SLS-free toothpaste, but for some reason they've discontinued it, though apparently they continue to make the very unpopular Sensitive Teeth variety. Buying it here has always been a lot worse, but at around $3 a tube we bought it anyway as it was our favorite. We've since switched to various other toothpastes as non-SLS toothpastes have become more common, but when I saw this on Revain I jumped, albeit reluctantly, as it was more expensive than we ever paid for it. When we got it it didn't look like the previous versions, there were a few of those, but it also had SLS so there was nothing significant about it. I had to ask for a refund. I am sorry.
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