The dashboard is very simple & easy-to-use which allows you view data in real time without any hassle of going through multiple tabs or pages for each result set. It has helped me get many metrics from Google Analytics including CTR/CPA etc., but I would suggest more features like heatmap analysis as well. Overall it works fine for my daily needs - tracking key performance indicators (KPIs) such as traffic sources, search engine optimization activities and so forth. The tool is easy to use and gives you the information you need. I like the fact that it is easy to use and gives you the information you need. I don't like that sometimes it is slow to load. Also, sometimes it doesn't give you the information you need. I recommend this tool. It has been very helpful in providing me with the information I need. It has helped me to improve my website.