Review on TrenDemon by Ian Bates

I like that it can be used as both an ad network or publisher without having to pay two different fees for each platform. It also has great reporting which makes managing impressions/impressions vs conversions easy when using this software. There are some challenges in implementation of ads across multiple sites but we're working through those issues. Tracking is still not fully integrated into our site so there's a bit more work required than other solutions out there (like XOOM). We've been able to get much better insights about where my clients' traffic comes from and how they convert at various stages via their journey map reports -- something we couldn't do prior due to lack of granular data available within Google Analytics.