The best thing about this software is that it's very easy to use because of its user-friendly interface. I like how you can easily see all your metrics from different channels (organic traffic, social media etc.). Sometimes there are some minor glitches when using the program but nothing too serious. This tool has been an incredible help for me with my SEO campaigns and monitoring our client websites' performance online. It allows us to track which webpages get most visits so we know what content our clients should be focusing on.