Review on Journeys Through Search by Marcus Rash

The ability to control all aspects from one place is great! I love that it syncs with my Google Ads dashboard so well!! It also has some nice reporting features for analytics which can be helpful in understanding how our campaigns are performing (e.g., CTR). Some things could use improvement such as adding more filters/search terms; sometimes there isn't enough data points available when you need them most. For example, if we want to see what keywords were searched by users who clicked through to an organic listing vs people who click directly into search ads or paid placements. Also would like to have better insight about negative user experiences e.g., "this was not found" type errors etc. As far as general performance monitoring goes - this tool does everything else needed at any given time.