The product works really well with our BI applications so that we can build reporting quickly! There's not much at this point in time I do dislike- it would be nice if there was some sort of dashboard/dashboard builder where one could create custom views instead of just creating report templates from scratch which seems like is how things are setup now. We're solving analytics issues by getting quicker access to reports via dashboards as opposed to waiting 30 days (or more) until an analysis gets pushed out to us once monthly or longer depending on the size of our database when the monthly run happens; so far so good.- Reporting from any source without writing SQL queries against each individual table or DBMS engine. It is very easy to use. The dashboard is well organized and makes it easy to understand the data. I like how it can be used with any application or API. It is not possible to integrate it with other applications at this time. You have to use their own integration which is not as good as Zapier. We are using it for our customer success team. They are able to see all of the interactions that users are having with our product. This has helped us improve our user experience and reduce churn.