The best feature of this software is its ability to send targeted email campaigns at peak times, so we can always see what our audience needs from us in order for them to convert into customers. I would definitely recommend it as there isn't anything much about it which really bothers me! We have been able use betaout to create multiple emails per day with different templates (subject line etc). It has also allowed us to track how many people open each email, click through links/show interest in content within an HTML5 version of an article or video.