I like that the platform allows you to create your own marketing automation workflow using their library of over 1 million rules, which can be used for almost any type of campaign. The tool is also very intuitive, so it was easy to learn how to use. We've been able to implement a lot more automated workflows than we would have otherwise, without having to resort to creating our own code. It's not perfect, but it does what we need it to do. If you are looking for a simple tool to help automate many different types of marketing campaigns, then I recommend this product. We use it primarily to send out emails, but we're also using it to track open rates and other metrics.
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