Review on Poison Arctic Fox Hair Dye: Vibrant Semi-Permanent Color - 4oz by Penny Lewis

I've heard so many good things about this vegan color that I was annoyed when it didn't work for me. I followed the directions, let it sit for about 30 minutes, wrapped it in plastic and heated it with a hair dryer. The red didn't look like the bright red I was expecting, especially on the bleached hair. Also, it irritates my scalp after 15 minutes and it was a little annoying to keep it on all the time. Also, it's not as nutritious as other products I've used. But hey, everyone is different and what works for others doesn't always work for me. By the way, I have fine, shoulder-length, dark blonde/light brown hair, but my hair is bleached.