The biggest benefit I have seen so far for using this software has been that it gives me an overview of my website's analytics which helps with making better decisions regarding future content strategies.
It also shows potential areas where there may be room for improvement or optimization within our site if we were looking at user experience metrics like bounce rate or time spent on page vs conversion rates. This allows us to make more informed business decision rather than just guessing what works best. There are some things about the product itself that could use improvements but overall they do provide good service and support! We've realized that by having access to these types of insights into how users interact with your products you can improve usability/user experience which will drive conversions towards higher revenue goals.