I like that it is easy to use, but I dislike that it is very expensive when compared with other platforms similar to this one. If you are looking for something cheap and easy then this might be a good choice. It's relatively easy to get users in the beginning stages of your service or product, however if you want more advanced features (like analytics) then you will have to spend more money. For our startup this was not ideal. We were able to manage the first few thousand users with this platform and now we're trying to expand into new markets.