The best thing about Marketing automation is the ability to track and follow the performance of campaigns and content. I like the ability to create an account and manage campaigns from a single dashboard. I dislike that the platform is fairly complex and can be difficult to navigate. It's not always obvious what you're looking at and there's no clear way to see all campaigns at once. It's a great tool for managing and tracking your online marketing efforts. It's also a great tool for keeping track of the performance of campaigns and content.